World’s Most Engaged and Influential Mostly Unhappy with Large Corporations
Most of the world’s most-engaged citizens say large companies have too much influence on government decisions and want aggressive action against the activities and influence of national and...
View ArticleOut-of-Home Video Ad Spend to Reach $2.25B in 2011
As digital, video and wireless technologies redefine the outdoor advertising sector over the next few years, outdoor will rank second only to internet advertising in ad spending growth, writes...
View Article2008 B2B Marketing Forecast: Rise in Budgets, Online Spending (Updated)
Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and...
View Article‘Online at Work’ Audience a Prime Target for Advertisers
The internet allows advertisers to reach office workers, who spend significant chunks of their time online while at work, often engaging in personal tasks not related to their jobs, including shopping,...
View ArticleTen Key Online Predictions for 2008
eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out...
View ArticleTV Watchers More Engaged If Viewing Online, Engagement = Ad Receptivity
Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services, reports MediaPost. Moreover,...
View ArticleTop 10 Online Retailers by Conversion Rate – November 2007
Note: E-commerce sites considered must have had a minimum of 500K unique visitors during the month.
View ArticleTravel Meta Search Poised to Take Off with Kayak, SideStep Merger
The merger of the two largest meta search engines in the travel industry, Kayak.com and SideStep.com, announced in December, will likely create critical mass for the travel meta search, according to a...
View ArticleBaby Boomers: Not So Unhealthy, After All
Contradicting some major studies that say Boomers are unhealthier than the generations before them, a new study by ThirdAge Inc. and JWT BOOM finds that 87% of Baby Boomers and aging mid-lifers...
View ArticleSignificant Interest in Ad-Supported TV Show Downloads among Young Adults
Online video services’ future growth may be predicated more on downloading than on streaming models – and more on free ad-based content than on paid content – as younger consumers spend more of their...
View ArticleTop 10 Network TV Show Websites – Week Ended 01-05-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleHelp-Wanted Advertising Index Dips Again
The Conference Board Help-Wanted Advertising Index – a key measure of job offerings in major newspapers across America -dipped one point in November to 21, compared with 29 a year earlier, according to...
View ArticleHalo 3 Fans Play Videogame around Their TV and Movie Schedules
Videogame enthusiasts who received the popular Halo 3 videogame still found time to watch television and go to the movies as they had before, according to a report by Integrated Media Measurement Inc....
View ArticleNielsen: Sony Pictures Reaches Two-Thirds of Young, High-Tech Consumers
Sony Pictures Television (SPT) content reaches nearly two out of every three young high-tech consumers in the US across its television and internet platforms, according to a new Nielsen study of...
View ArticleBlogs Influence Journalists, Nearly all Facets of News Coverage
Blogs are not only having an impact on the speed and availability of news but also influencing the tone and editorial direction of reporting, according to a survey of US journalists by Brodeur, a unit...
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